Key Takeaways from Our Insurance Hacks Webinar with Applied Systems’ CCO, Trevor Bunker

At Archway Computer, we’re dedicated to bringing the best insights and tools to independent insurance agencies. That’s why we were thrilled to host an exclusive webinar with Trevor Bunker, Chief Customer Officer at Applied Systems. This session was packed with valuable information on optimizing your insurance operations, leveraging AI, and getting the most out of your agency’s technology.

Here’s a recap of the key takeaways from our conversation with Trevor.

1. Embracing AI as a Transformative Feature

Trevor shared his insights on how AI is becoming an essential feature rather than a standalone product in the insurance industry. Applied Systems is integrating AI capabilities into their tools to enhance agency operations. For example, features like email summarization within Epic are designed to save time and improve accuracy by providing concise summaries of lengthy email threads. This enables agents to focus on decision-making rather than sifting through long chains of communication.

Trevor emphasized that AI in insurance is about augmenting human intelligence, not replacing it. The goal is to help agencies operate more efficiently by automating routine tasks and providing real-time insights.

Archway Computer’s Tip: If you’re using Epic, start exploring the AI features available to you. And if you’re not on Epic, talk to your agency management system vendor about their AI plans.

2. The Importance of Digital Adoption

One of the standout points from the webinar was the focus on digital adoption. Trevor discussed how Applied Systems is embedding digital adoption capabilities directly into their platform. This approach helps users navigate the system with real-time coaching and guidance, reducing the learning curve and improving efficiency.

For example, new users can benefit from in-app tutorials that guide them through complex processes like policy renewals or cancellations, making it easier to get up to speed without relying on seasoned colleagues.

Archway Computer’s Tip: Invest in training your team to take full advantage of these digital adoption tools. The more comfortable they are with the technology, the more value they can deliver to your clients.

3. Applied Net 2024: A Must-Attend Event

Trevor gave us a sneak peek into Applied Net 2024, the premier event for insurance professionals. This year, the conference is happening earlier, almost like a “back-to-school” event for the insurance industry. It will be held in Nashville at the Grand Ole Opry, a fan-favorite location, and promises to be one of the best conferences yet.

Applied Net is not just about learning; it’s about community. Over 4,000 customers, partners, and carriers come together for three days to share insights, learn about the latest innovations, and of course, have a great time. Trevor highlighted that this year’s event would feature more hands-on labs, allowing attendees to directly interact with the latest products and features from Applied Systems.

Archway Computer’s Tip: If you haven’t registered for Applied Net 2024 yet, now is the time! It’s a fantastic opportunity to learn, network, and stay ahead of the curve in the insurance industry. Learn more about what Archway Computer is doing at Applied Net here.

4. Applied Systems’ Commitment to Innovation

Throughout the webinar, Trevor highlighted Applied Systems’ commitment to continuous innovation. With over $100 million invested annually in R&D, Applied Systems is focused on developing new products and improving existing ones to better serve the insurance industry. One exciting area they’re exploring is the automation of complex tasks, such as direct bill reconciliation, which could significantly reduce manual errors and save time.

Trevor also hinted at some major announcements coming at Applied Net 2024, particularly around AI-driven tools that will further streamline operations for agencies. This includes advancements in areas like commercial lines and no-touch submissions, which are expected to transform the way agencies handle underwriting and other processes.

Archway Computer’s Tip: Stay tuned for more updates from Applied Net 2024. These innovations could provide your agency with a competitive edge.

Conclusion

Our webinar with Trevor Bunker was packed with actionable insights that can help your agency leverage technology more effectively. From embracing AI as a tool for enhancing human intelligence to the importance of digital adoption, these strategies are designed to help you maximize efficiency and improve client satisfaction.

We’re also incredibly excited about Applied Net 2024 and the opportunity to connect with so many industry professionals in Nashville. If you’re attending, be sure to stop by our booth—we’d love to chat about how we can help your agency thrive.

Ready to take your agency to the next level? Contact Archway Computer to learn more about how we can support your technology needs and help you implement these insurance hacks.

In this insightful webinar hosted by Brad Ruben, President of Archway Computer, and featuring Heath Sharon Sr. Content Marketing Manager at Vertafore, the focus was on leveraging AI to enhance the efficiency and productivity of independent insurance agencies. Here are the key takeaways from the discussion:

Introduction and Background

Archway Computer has been providing IT support exclusively for independent insurance agencies since 2011, supporting over 375 agencies nationwide. The goal of the webinar was to provide practical technology ideas to help insurance agencies grow and become more productive, rather than merely promoting products.

The Potential of AI in Insurance Agencies

AI is transforming various industries, including insurance, by enhancing customer service, streamlining operations, and boosting efficiency. Agencies can utilize AI to handle repetitive tasks, automate processes, and improve client interactions, ultimately saving time and resources.

Customer Service

AI-driven chatbots can provide 24/7 customer support, handle routine inquiries, and personalize communication based on customer preferences. Heath Sharon noted, “Imagine having a virtual assistant that can answer client questions at any time, freeing up your staff to focus on more complex issues.”

Operational Efficiency

AI can streamline operations by automating data entry, processing claims, and conducting risk assessments. This allows staff to focus on more complex tasks, reducing the potential for human error and increasing overall efficiency. Heath Sharon mentioned, “AI can handle repetitive tasks, allowing your team to concentrate on what they do best—building relationships and growing the business.”

Sales and Marketing

AI can assist in identifying strong sales leads, automating engagement responses, and creating personalized marketing campaigns. By analyzing customer data, AI can help tailor marketing efforts to meet individual client needs and preferences, improving conversion rates. Brad Ruben shared, “Using AI for sales and marketing enables us to identify and nurture leads more effectively, ensuring we reach the right customers with the right message.”

Data Management

AI tools can analyze large volumes of data to identify patterns and trends, helping agencies make informed decisions and improve their service offerings. This can lead to better risk assessment, more accurate pricing, and enhanced customer satisfaction. “Data is the foundation of AI,” said Heath Sharon. “With good data, you can identify trends and make strategic decisions that drive your agency forward.”

Implementing AI in Your Agency

Before adopting AI, agencies should assess their specific needs, identify pain points, and align AI initiatives with their goals. It’s crucial to involve key decision-makers and staff in the planning process to ensure a collaborative approach. Starting with small pilot projects can help agencies gradually integrate AI into their workflows without overwhelming their systems or staff. Brad Ruben emphasized, “It’s important to start small and involve your team in the process. AI should complement your existing workflows, not disrupt them.”

AI Tools and Best Practices

Tools like Grammarly for writing assistance and chatbots for customer interactions are simple AI applications that can provide immediate benefits. Agencies should ensure data security and compliance with regulations when using AI tools, especially when handling sensitive information. Platforms like Zapier can automate various tasks by connecting different applications, enhancing operational efficiency. Heath Sharon advised, “Ensure your data is secure and compliant with regulations when using AI tools. This is crucial to protect sensitive information and maintain client trust.”

The Future of AI in Insurance

AI is not about replacing humans but enhancing their capabilities, allowing them to focus on more strategic and meaningful work. Embracing AI is crucial for staying competitive in the evolving insurance landscape. Agencies that leverage AI effectively can improve customer satisfaction, increase efficiency, and drive growth. “AI is more like the internet in the 90s,” Brad Ruben said. “If you don’t become proficient with AI, you risk falling behind your competitors who do.”

Learn More

Interested in learning how AI can transform your insurance agency? Book a meeting with Archway Computer to discover how our AI solutions can help you enhance efficiency, improve customer service, and grow your business. Don’t miss out on the opportunity to stay ahead in the competitive insurance industry.

Safeguarding Your Agency’s Data: Insights from Our Webinar with HawkSoft and Hill Insurance Services

In our latest webinar, we had the privilege of hosting Rushang Shah, Chief Marketing Officer of Hawksoft, and Mike Stansberry, owner of Hill Insurance Services, to discuss one of the most critical topics in the insurance industry today: data ownership and security. As independent agencies increasingly rely on a complex tech stack to manage their operations, understanding who owns your data—and how to protect it—has never been more important.

Here’s a recap of the key insights shared during this informative session.

1. Understanding the Modern Insurance Tech Stack

Rushang Shah kicked off the discussion by providing an overview of the modern insurance tech stack, which has evolved significantly over the past few years. Gone are the days when the agency management system (AMS) was the sole platform for managing an agency’s operations. Today, agencies use a combination of tools—ranging from CRM systems and VoIP services to comparative raters and e-signature solutions—to enhance their operations and provide better service to their clients.

Archway Computer’s Tip: While a diversified tech stack offers greater flexibility, it also introduces complexity. Ensure that all the systems you integrate with your AMS are secure and that you understand how data is managed across these platforms.

2. The Tug of War Over Data Ownership

Mike Stansberry shared his experiences with data ownership, emphasizing the importance of being proactive in understanding how your data is handled. As agencies integrate more systems into their tech stack, data is often spread across multiple platforms, raising questions about who ultimately owns and controls this information.

Mike highlighted the risks of not thoroughly reviewing contracts with tech vendors, noting that some vendors may claim ownership of your data or use it in ways you hadn’t anticipated. He advised agencies to take the time to understand the terms of any agreements they sign and to consider working with legal professionals who specialize in intellectual property and data rights.

Archway Computer’s Tip: Always ensure that your contracts with tech vendors clearly state that your agency retains ownership of all data. If a vendor is unwilling to agree to this, it’s a red flag.

3. The Role of Trust and Responsibility

Rushang emphasized that at the end of the day, the client (the insured) owns their data. Agencies, carriers, and tech vendors are merely custodians of this information, and it’s their responsibility to protect it. The relationship between an agency and its clients is built on trust, and mishandling client data can severely damage that trust.

To safeguard client data, it’s crucial to scrutinize the security practices of all your tech vendors. Ensure that they have robust security measures in place, such as SOC 2 compliance, and that they are transparent about how data is stored, accessed, and used.

Archway Computer’s Tip: Regularly audit your tech vendors to ensure they adhere to industry-standard security practices. This is especially important when working with newer InsurTech startups that may not have established track records.

4. Navigating Data Ownership Challenges with Vendor Contracts

One of the most valuable takeaways from the webinar was the importance of ensuring that data ownership and rights are explicitly outlined in vendor contracts. HawkSoft, for example, is leading the way by making data ownership policies clear and accessible on their partner pages. This transparency helps agencies make informed decisions about which vendors to work with and ensures that their data remains secure.

Archway Computer’s Tip: Before signing any contract with a tech vendor, ask about their data ownership policies. If they’re unwilling to put these terms in writing, it’s a sign that you should proceed with caution.

5. Key Takeaways for Independent Agencies

The webinar concluded with a powerful message: as independent agencies, your data is one of your most valuable assets. It’s not just about managing this data effectively; it’s about protecting it, ensuring that you retain ownership, and making sure that your tech vendors are doing the same.

Whether you’re using a comprehensive AMS like HawkSoft or integrating multiple systems into your tech stack, it’s essential to stay vigilant and proactive about data security and ownership. By doing so, you’ll not only protect your agency but also build stronger, trust-based relationships with your clients.

Ready to safeguard your agency’s data? Contact Archway Computer to learn how we can help you implement best practices for data security and management, ensuring that your agency’s most valuable asset remains protected.

Unlocking Insurance Technology: Insights from Our Webinar with Doug Mohr of Vertafore

At Archway Computer, we’re committed to helping independent insurance agencies stay ahead of the curve by leveraging the latest technology. That’s why we launched our new webinar series, “Insurance Hacks,” where we bring industry leaders to discuss cutting-edge trends and tools. In our inaugural session, we were thrilled to host Doug Mohr, Vice President of Industry Relations and Partnerships at Vertafore, who shared valuable insights into how Vertafore is transforming the insurance landscape.

Here’s a recap of the key takeaways from our conversation with Doug.

1. Modernizing the Independent Agency

Doug kicked off the discussion by highlighting Vertafore’s commitment to modernizing the independent agency through automation and digital tools. Vertafore is focused on making the insurance lifecycle simpler and smarter, providing agencies with the technology they need to stay competitive in a rapidly changing market. From client digital experiences to enhanced agency management systems like AMS360 and QQCatalyst, Vertafore is continuously innovating to meet the evolving needs of the industry.

Archway Computer’s Tip: Explore how your agency can leverage automation tools like Vertafore’s AMS360 to streamline processes and improve efficiency. These tools are designed to help you focus more on serving your clients and less on manual tasks.

2. The Rise of Digital Marketing in Insurance

One of the key trends Doug discussed was the growing importance of digital marketing in the insurance industry. As consumer expectations shift towards a more digital-first experience, agencies need to adapt by integrating digital marketing strategies into their operations. Tools like self-service portals, electronic payments, and e-signatures are becoming essential for providing the seamless experience that today’s customers demand.

Archway Computer’s Tip: Consider enhancing your agency’s digital presence with tools that allow clients to interact with you online. Archway Computer digital marketing solutions can help you implement features like SEO and digital campaigns that align with modern consumer expectations.

3. Embracing the Power of Data

Data analytics is another area where Vertafore is making significant strides. Doug explained how tools like RiskMatch provide agencies with deep insights into their business, helping them make data-driven decisions. Whether it’s identifying cross-sell opportunities or benchmarking performance against industry standards, these tools enable agencies to unlock the full potential of the data they already have.

Archway Computer’s Tip: If you’re not already utilizing data analytics, now is the time to start. Tools like RiskMatch can help you gain valuable insights into your operations and identify new opportunities for growth.

4. Vertafore’s New Initiatives: AgencyZoom and Commercial Submissions

Doug shared exciting news about Vertafore’s recent acquisition of AgencyZoom, a leading insurance CRM and sales automation solution. This addition to the Vertafore family is a game-changer for agencies looking to automate their sales processes. The integration of AgencyZoom with Vertafore’s existing products, like PL Rating, provides a seamless experience that enhances both sales and customer service.

Another major highlight was the introduction of Vertafore’s Commercial Submissions tool. This innovative solution simplifies the commercial lines quoting process, allowing agencies to quote small commercial businesses with the same ease as personal lines. This tool is already showing significant time savings for agencies using it and is set to expand with more carrier integrations in the coming months.

Archway Computer’s Tip: If your agency handles commercial lines, consider adopting tools like Vertafore’s Commercial Submissions to save time and reduce errors. Also, explore how AgencyZoom can automate your sales process, making your agency more efficient and customer-focused.

5. Vertafore’s Commitment to Customer Success

Throughout the webinar, Doug emphasized Vertafore’s dedication to customer success. With a fierce devotion to client satisfaction, Vertafore is continuously enhancing its support operations and investing in technology that helps agencies succeed. Whether it’s through robust customer support, comprehensive documentation, or the Orange Partner Program, which Archway Computer is a proud member of, Vertafore is focused on making it easier for agencies to do business and achieve their goals.

Archway Computer’s Tip: Take advantage of Vertafore’s support resources, including their extensive online help and customer success teams. These tools are designed to help you get the most out of your technology investments.

Conclusion

Our first “Insurance Hacks” webinar was a great success, offering valuable insights into how Vertafore is driving innovation in the insurance industry. From modernizing agency operations to embracing digital marketing and leveraging data, there are many opportunities for independent agencies to enhance their efficiency and better serve their clients.

We’re excited to continue this webinar series and bring you more industry insights from the best and brightest in insurance technology.

Ready to take your agency to the next level? Contact Archway Computer to learn how we can support your technology needs and help you implement these insurance hacks.